The original formula was invented in the ‘30s by Ferdinando Vincenzi, who, inspired by the story of the Giandujotto, created with great innovation the only formula of the original Bicerin liqueur using a secret recipe with plant-based cream made from cocoa and hazelnut.

To create this new innovative and unique liqueur, Ferdinando decided to take inspiration from the story of the Giandujotto. It is said that the Giandujotto was born almost by chance, since, in a historical period in which coffee had become very expensive, the Piedmontese chocolate makers had decided to replace coffee with the precious Piedmontese hazelnut.

Ferdinando decided to create a new product that would break away from the classic recipe of the hot drink which was popular in several cafés in Turin. He created a unique liqueur for recipe, taste and innovation, giving life to the Bicerin ® liqueur, a trademark registered since 1996 by the Vincenzi Distilleries in Italy, in Europe and in many non-European countries.

Thanks to the passion and the pursuit of quality which the Vincenzi family has always dedicated and is still dedicating to the production of this fine creamy liqueur, the Bicerin ® boasts some very significative differences in comparison to other creamy liqueurs on the market. Our original and innovative formula allows the product to be gluten-free and dairy-free. It’s thanks to the absence of lactose and the use of a secret natural plant-based ingredient that the Bicerin ®, unlike the competition, does not expire even after the opening. These technical innovations, dating back to the recipe of our great-grandfather in the ‘30s, allow us to pass on the formula of the “Bicerin” ® to future generations, making it a true historical product of the Italian tradition. Capable of reaching and appealing to a refined elegant public, the “Bicerin” ® makes known the true history of the Piedmontese and Italian food and wine to future generations, paying particular attention to the increasingly important dietary needs of consumers with intolerances and allergies, or more simply of vegetarians and vegans.

With this, we thank our great-grandfather Ferdinando, who invented the historic and unique Bicerin liqueur, and we are honored to carry on the work of our family which has now reached the 4th generation.

Andrea e Luca Vincenzi

Sambuca Italiana: well-known sugared anise liqueur; Limoncello di Sicilia: lemon liqueur from Sicily; Italian Expresso: 100% Arabian coffee liqueur; Amaretto di Torino: traditional almond-flavoured liqueur; Grappa: we produce several kinds of grappa such as: 18-month aged Moscato grappa; Malvasia, Barolo… and our wide range includes various fruit flavoured kinds of grappa: uva fragola, wild berries, peach, pear and chamomile.

We also proudly offer an elegant and attractive line of chocolate and cakes:
“Bicerini”, dark chocolate chocolates filled with our giandujotto Bicerin liqueur, elegantly packaged in a purse-shaped box. “Bicerinelli”: small giandujotto chocolates of only 5 grams each, these palate delights are also packaged in a nice golden purse.